The Challenge:

As requests for social posts and other creative assets continued to grow at PagerDuty, my team and I needed a way to meet increasing demand without adding more work to the design team.

The Approach:

After researching Canva and its capabilities, I developed a library of branded templates that allowed teams to create their own content while staying within established brand guidelines. I began by creating templates for social media, events, white papers, and a variety of other marketing needs.

The Impact:

The system enabled hundreds of employees across the company to create and submit graphics for easy approval — streamlining the creative process while maintaining a consistent, on-brand visual identity.