The Challenge:

PagerDuty On Tour is a global event series taking place in multiple cities, with different design teams working on materials for each location. With so many assets and teams involved, we needed a way to keep the experience visually consistent while allowing each city to create materials specific to its event.

My Approach:

I created a comprehensive set of brand guidelines and flexible templates covering the full range of event materials, including presentation decks, digital display ads, signage, posters, print materials, and more. The guidelines provided clear direction while giving designers the flexibility to develop their own city-specific creative.

The Impact:

By creating the visual system and templates upfront, I made it easier for teams across different cities to work independently while maintaining a consistent brand experience. This helped streamline production, reduce design time, and get teams ahead of schedule before each event.